connect4climate
this project was entered in the D&AD New Blood Awards 2021.
the challenge
athletes and sports fans all have a special relationship with the climate, which is why connect4climate challenged us to create a campaign that inspires action against climate change.
the insight
skiers love to ski. and just as much as they love their sport, they don’t want to lose it to climate change.
the idea
we partnered with Google Sustainability to hijack the holiday booking process and inspire skiiers to take action.
the team
copy: me
art direction: shona reilly
OOH
SEO
when skiers search for their desired ski resort, they will be faced with a preview of the sad future of winter sports.
when searching for a ski resort’s opening hours, skiers will get a glimpse of a future where ski seasons get cut short by 80% by 2090.
when searching for weather conditions, skiers will see a warmer weather forecast with no snow and closed lifts.
google green filter
google green makes it easier to identify more eco-friendly ski hotels & lodges when booking a trip.
when searching for ways to get there, Google Green suggests alternative modes of transportation with lower carbon emissions.
saving the future of winter sports
as resorts in the Alps lead the charge for change in the winter sports industry, resorts around the world are inspired to adopt sustainability initiatives.