disney music group
this project was conceived during Session Three of Indoor Recess, a virtual pitch competition inspired by COVID-related hiring freezes.
the challenge
over the course of two weeks, we were challenged to create a campaign for Disney Music Group that promotes the Disney Hits playlist by launching a skill on Amazon Alexa.
the insight
disney music makes people’s memories feel magical.
the idea
make every day a little more magical.
the team
copy: me & carlos matias
art direction: angie wijaya & michael justiz
OOH
billboards go up in major cities in the US, except for California and Florida, generating buzz and acting as a PR stunt.
paid search
amazon takeover
