21GRAMS

this project was entered in the D&AD New Blood Awards 2021.

the challenge

raise awareness of skin cancer in people of color, and help drive diagnosis to allow them to receive the treatments they need.

the insight

the better you know your body, the faster you can spot signs of skin cancer.

the idea

self-love, actually: an interactive self-exam that encourages people of color to improve their relationship with their skin through the power of touch.

the team

copy: me

art direction: aarti thamma & amira moussa