the case for her

this project was entered in the D&AD New Blood Awards 2021.

the challenge

make menopause something to look forward to.

the insight

because of menstruation and the pink tax, women are spending more while earning less, and not investing those earnings, therefore widening the gap.

the idea

save for her: a financial platform that helps women invest their money spent on menstruating, until they stop menstruating.

the team

copy: me

art direction: diana tokareva & emmanuel azouvi